Tuesday, May 10, 2011

Sunday 5/8 Rallycross and LOORRS TV Ratings...

For two weeks in a row CBS broadcast a LOORRS event on a Sunday and early in the afternoon.  This time however, there was not the stronger lead-in of a Supercross broadcast to help build an audience.

One hour later, over on NBC there was the "World of Adventure Sports" and while this was not specifically an "off-road motorsports" program, it did contain a section broadcasting a RallyCross event at the now bankrupt New Jersey Motorsports Park that took place late in '10.

The ratings of each program were identical to one another and represent a continued return to norm on behalf of the LOORRS broadcast that saw a large spike in late '10 but have returned to its more typical 0.5 rating.  For RallyCross it stays within its typical bucket as it has not exceeded a 0.5 in its short history on NBC.  To me the saddest part is that poker broadcasts nearly double both LOORRS and RallyCross broadcasts...I guess that says a lot about the typical American viewer...

The 0.5 rating equates to 0.5% of the 115.9 million TV households in the US being tuned into the broadcast. This means there were approximately 580,000 TVs showing the LOORRS and RallyCross broadcast this past Sunday. As always using my conservative 1.1 actual "viewers" per TV means some 638,000 people were watching shortcourse and/or RallyCross racing this Sunday.

"ESPN Sports Saturday" 5/7 ABC 4:00-6:00pm 0.5
"NBA Countdown" 5/7 ABC 8:00-8:15pm 3.0
NBA Eastern Conference Semifinal:
Heat-Celtics: Game Three 5/7 ABC 8:15-11:00pm 5.7
Fight Camp 360: Pacquaio vs. Mosley: Episode Four 5/7 CBS 2:00-3:00pm 0.4
PGA Tour: Wells Fargo Championship: Third Round 5/7 CBS 3:00-6:00pm 1.3
MLB: (regional) 5/7 Fox 1:00-4:00pm 1.5
NASCAR Sprint Cup: Showtime Southern 500 (Darlington) 5/7 Fox 8:00-11:00pm 3.5
Kentucky Derby (overall) 5/7 NBC 5:00-6:45pm 7.4
Kentucky Derby Race Segment 5/7 NBC 6:00-6:45pm 9.7
"NBA Countdown" 5/8 ABC 3:00-3:30pm 2.0
NBA Western Conference Semifinal: Mavericks-Lakers: Game Four 5/8 ABC 3:30-6:15pm 6.5
Lucas Oil Off Road Pro2 & Pro4 5/8 CBS 1:00-2:00pm 0.5
Monster Energy AMA Supercross:
Year In Review (taped) 5/8 CBS 2:00-3:00pm 0.5
PGA Tour: Wells Fargo Championship: Final Round 5/8 CBS 3:00-6:00pm 2.0
National Heads-Up Poker Championship (taped) 5/8 NBC 12:00-2:00pm 0.9
World of Adventure Sports (taped) 5/8 NBC 2:00-3:00pm 0.5

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