Monday, June 13, 2011

And We're Back...

The LOORRS TV ratings continue to return to their historic norm.

Yesterday's 6/12 broadcast garnered a 0.4 rating, the same as those for the AMA Motocross program that followed it.

The 0.4 equates to 0.4% of the 115.9 million TV households in America that were watching the program.  This translates into roughly 464,000 TVs that were tuned in to the program and using my conservative estimate of 1.1 viewers per TV means roughly 510,000 people watched the LOORRS race yesterday.

As always, these are not numbers to be sneezed at but the trend line for the LOORRS programs is one of a downward trend since last November.  It would be nice to see an increase somewhere along the way that would indicate a growing audience but I don't think that's really in the cards for a program that is more about advertising for its sponsors--much like the motocross broadcasts--than it is about building a larger TV audience.

NHL Stanley Cup Final: Bruins-Canucks: Game Five 6/11 NBC 8:00-11:00pm 3.2

"ESPN Sports Saturday" 6/11 ABC 5:00-6:00pm 0.6

NCAA D-I Men's & Women's Outdoor Track & Field Championships 6/11 CBS 1:00-3:00pm 0.9

PGA Tour: FedEx St. Jude Classic: Third Round 6/11 CBS 3:00-6:00pm 1.2

MLB: (regional) 6/11 Fox 4:00-7:00pm 1.7

Track & Field: adidas Grand Prix 6/11 NBC 3:00-5:00pm 0.9

Belmont Stakes (pre-race) 6/11 NBC 5:00-6:15pm 2.6

Belmont Stakes (race segment) 6/11 NBC 6:15-7:00pm 4.8

"NBA Countdown" 6/12 ABC 7:30-8:00pm 3.8

NBA Finals: Mavericks-Heat: Game Six 6/12 ABC 8:00-11:00pm 15.0

NBA Finals trophy ceremony 6/12 ABC 10:45-11:15pm 14.3

Lucas Oil Off-Road Pro2 & Pro4 (taped) 6/12 CBS 2:00-3:00pm 0.4

PGA Tour: FedEx St. Jude Classic: Final Round 6/12 CBS 3:00-6:00pm 1.9

F1: Canadian Grand Prix 6/12 Fox 1:00-3:00pm 0.7

AMA Motocross (taped) 6/12 NBC 4:00-5:00pm 0.4

Ironman World Championships 70.3 (taped) 6/12 NBC 5:00-6:00pm 0.6

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