Just the facts right?
OK. The 0.4 rating for the RallyCross airing from the 2010 season on NBC this past weekend was better than the previous World of Adventure Sports broadcast a few weeks earlier that featured the Baja 1000 (which had a 0.3 rating) and the first "rally" oriented World of Adventure Sports program that featured TP running up Mt. Washington (also gathering a 0.3 rating).
However, (and you knew there was a "however" didn't you?) the 0.4 rating did not improve upon that generated by the RallyCross broadcast on 11/14 (also with a 0.4) and was still the lowest rated sports broadcast on Network TV this weekend, losing 60% of its lead in audience from the hockey game and then seeing the program following it (another "extreme" sport broadcast) actually pick up in the ratings.
Still, this rating does mean that 0.4% of the 115 million TV households in the US were tuned to the broadcast, equaling 460,000 homes and a likely (at a conservative 1.1 viewers per household) 506,000 individual viewers, and really, how can you put a negative spin on that many viewers for the sport?
"Smucker's Stars on Ice" (taped) 1/22 NBC 3:30-4:30pm 0.7
Winter Dew Tour 1/22 NBC 4:30-6:00pm 0.8
AFC Championship: Jets-Steelers 1/23 CBS 6:45-10:00pm 31.3
"Fox NFL Sunday"1/23 Fox 2:00-3:00pm 9.7
NFC Championship: Packers-Bears 1/23 Fox 3:00-6:15pm 30.0
NHL: Flyers-Blackhawks 1/23 NBC 12:30-3:00pm 1.0
World of Adventure Sports (taped) 1/23 NBC 3:00-4:00pm 0.4
Winter Dew Tour 1/23 NBC 4:00-6:00pm 0.5