That may be a fair way to describe the ratings from two weekends ago now.
The 0.4 rating is right smack in the middle of typical LOORRS ratings which over the past year and a half have fluctuated between 0.3 and 0.6. The 5-6 PM timeslot should have helped given it puts it more in the viewing period of West Coast audiences while its NCAA Winter Highlight Show and PBR event provided little of a lead in audience.
At the least, the LOORRS show exceeded the NCAA show as well as equaling the rating of two other events shown on network TV that weekend.
With 510,000 actual people estimated to have watched the taped event on TV, the eyeballs are there, just not in the numbers or consistent growth we'd all like to see.
"ESPN Sports Saturday" 5/12 ABC 4:00-6:00pm 0.6
"Global Golf Adventure" 5/12 NBC 1:00-1:30pm 0.4
"Golf Central Live" 5/12 NBC 1:30-2:00pm 0.6
PGA Tour: The Players: Third Round 5/12 NBC 5:00-7:00pm 2.5
MLB: (regional) 5/12 Fox 1:00-4:00pm 1.7
NASCAR Sprint Cup: Bojangles Southern 500 (Darlington) 5/12 Fox7:15-11:00pm 3.5
Clippers-Grizzlies: Game Seven 5/13 ABC 1:00-3:30pm 3.8
Pacers-Heat: Game One 5/13 ABC 3:30-6:00pm 5.2
NCAA Championships Winter Highlight Show 5/13 CBS 3:00-4:00pm 0.3
PBR: Boise Invitational 5/13 CBS 4:00-5:00pm 0.4
Lucas Oil Off-Road Pro2 & Pro4 (taped) 5/13 CBS 5:00-6:00pm 0.4
"Golf Central Live" 5/13 NBC 1:30-2:00pm 0.7
PGA Tour: The Players: Final Round 5/13 NBC 2:00-7:00pm 3.4