In previous posts I had always tried to post as soon as possible to the date of the broadcast and had used the "overnight" ratings which come out on Mondays. In this case, since I waited until the end of the week I am able to use the "final" numbers which are more accurate and inclusive. Additionally, they give a specific # of viewers rather than "broadcast households" so the numbers are in many ways better than the overnight versions.
Fortunately in this case, not only are the quality of the figures better but the rating itself matches that of the best LOORRS broadcast for the 2011 racing season. The 0.5 rating was the best of the last five broadcasts. The only higher LOORRS broadcasts that I know of were the 0.6 rating from the 5/1/11 broadcast that had a Supercross lead-in and the spectacular November '10 Thanksgiving weekend highwater mark 1.2 rating.
What to me is the most pleasing is the "viewers" number listed here. In the past I have always estimted the number of actual people watching these broadcasts to be approximately 1.1 times the # of TV sets tuned to the broadcast. For example, the recent World of Adventure Sports broadcast on NBC that included some Baja 500 coverage got a 0.5 rating and I had estimated at the time that this meant that approximately 638,000 actual individuals were watching the broadcast.
Here for the 1/7/12 LOORRS broadcast we can see the same 0.5 rating BUT we also have an exact number of actual VIEWERS and not just "TVs tuned to the broadcast". In this case we see 662,000 viewers for the broadcast. What this means is that while my previous estimates were likely in the same 96.4% accuracy range, they were also likely conservative and that more individuals than I had been estimating were watching.
So take it for what its worth. In my opinion the more info we have on these things and the more honest we are about it, the better off and more prepared to move forward we will be...
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| AFC Wild Card: Broncos-Steelers |
1/8
|
CBS
|
4:41-8:13pm
|
24.0
|
42,371
|
| NFC Wild Card: Saints-Lions |
1/7
|
NBC
|
8:09-11:00pm
|
18.2
|
31,780
|
| NFC Wild Card: Giants-Falcons |
1/8
|
Fox
|
1:06-4:00pm
|
17.3
|
27,735
|
| AFC Wild Card: Texans-Bengals |
1/7
|
NBC
|
4:38-7:44pm
|
13.5
|
21,893
|
| "The NFL Today" |
1/8
|
CBS
|
4:00-4:30pm
|
9.8
|
n/a
|
| AT&T Cotton Bowl: Arkansas-Kansas State |
1/6
|
Fox
|
8:32pm-12:08am
|
5.0
|
8,363
|
| "Fox NFL Sunday" |
1/8
|
Fox
|
12:00-1:00pm
|
4.6
|
6,900
|
| "Football Night in America" |
1/7
|
NBC
|
4:00-4:30pm
|
4.6
|
n/a
|
| U.S. Army All-American Bowl |
1/7
|
NBC
|
1:00-3:56pm
|
1.0
|
1,372
|
| Progressive Skating & Gymnastics Spectacular (taped) |
1/8
|
NBC
|
4:00-6:00pm
|
0.8
|
1,297
|
| NCAA Women's Basketball: UConn-Notre Dame |
1/7
|
CBS
|
4:12-6:30pm
|
0.7
|
965
|
| NCAA Basketball: Wisconsin-Michigan |
1/8
|
CBS
|
1:30-4:00pm
|
0.6
|
897
|
| PBR: MSG Invitational (taped) |
1/8
|
NBC
|
2:30-4:00pm
|
0.6
|
886
|
| Mexico Soccer: Queretaro-Club America |
1/7
|
Telef
|
5:55-8:01pm
|
0.4
|
744
|
| Mexico Soccer: Chivas de Guadalajara-Atlante |
1/7
|
Telem
|
7:55-10:05pm
|
0.4
|
741
|
| Off Road Racing: Lucas Oil Challenge Cup (taped) |
1/7
|
CBS
|
1:00-2:00pm
|
0.5
|
662
|
| Mexico Soccer: Toluca-Estudiantes Tecos |
1/8
|
Uni
|
12:56-3:00pm
|
0.3
|
513
|
| NCAA Women's Basketball: Michigan State-Penn State |
1/7
|
CBS
|
2:00-4:12pm
|
0.4
|
491
|
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