Monday, August 3, 2015
Ratings for Mint 400 on NBC 7/12
This year the event which was broadcast on Sunday 7/12 for a total of two action packed hours grabbed a 0.5 rating. So approximately 0.5% of all the 115.6 million TV households in the country were tuned into the race--though this 115.6 number is an old one from the '13-'14 TV season, the number of TV households in the US likely went up between '13-'14 and '14-'15 so this figure is underestimated if anything.
Based on this year old estimate of US TV households, there were some 578,000 TV owning households tuned into the event. Figuring 1.1 viewers per household that would put some 636,000 pairs of eyeballs on the 2015 Mint 400.
For comparison, the TV show that came on following the Mint was a broadcast regarding Pastrana's Nitro Circus and grabbed a 0.6 rating. At the same time over on Fox you had the women's US Open golf tournament which had a 0.7 rating
Of note is that last year's Mint 400 race had a 0.4 rating meaning that '15's ratings were a 25% increase. Hard to attribute ratings increases in such a small sample size to much but at least it is moving in the right direction.