Toyota is now known to be adding a diesel option to its 2016 Tundra using the same 5.0L Cummins engine as the Nissan Titan will use. This is a great move for Cummins as they are likely hedging their bets against the Titan being a low volume vehicle and generating additional business for their factory. When you go from producing engines for Dodge or other high volume sellers, putting all your eggs in an unproven basket like the Titan is not wise.
Couple items here as it impacts Nissan. 1) it means that if Nissan wants to appear as a market leader and not a market follower it will need to get the diesel Titan to market BEFORE the Tundra, likely pushing Nissan even harder to get it wrapped up. 2) the Tundra is no slouch of a truck in terms of quality and so the Titan better be damn good or else why not just move over to the Tundra and get the same engine but better overall quality. 3) the Toyota diesel is reportedly more of a "test" for the Tundra to see if its a viable product before Toyota goes off on its own and produces its own diesel. Nissan then has an opportunity to truly get in bed and market around the Cummins brand vs. Toyota who is likely not to push the Cummins brand very hard if it intends to go its own way in the near future.
Regardless, it will continue to push the domestics on trucks harder than they ever have been before and more competition is always a good thing....
Tundra and Titan to share Cummins diesel...
1 comment:
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