Monday, February 3, 2014

Red Bull Frozen Rush Ratings...

Given a pretty sweet TV spot in the middle of the Sunday afternoon just before the Super Bowl the short course truck based Red Bull Frozen Rush event  looked to capture some idle eyes and bring viewers into the offroad fold.  With most short course TV broadcasts in recent periods grabbing a 0.4 to a 0.5 rating on CBS or relegated to smaller networks like CBS Sports or NBC Sports channel this presented a solid opportunity to show that the niche sport could generate some interest.

Full weekend ratings are below and though Red Bull Frozen Rush didn't exactly match the ratings of say, the Super Bowl which had over 110 million viewers, it didn't disappoint either.

Red Bull Frozen Rush grabbed a 0.7 rating, solidly above the aforementioned recent ratings of LOORRS on CBS.  The 0.7 rating translates into 0.7% of the roughly 115.8 million TV households in America (a new updated figure of TV households as of this report) being tuned into the broadcast.  This now means that the Frozen Rush event saw some 811,000 households tuned into the show.  In comparison the NHL broadcast that preceded Frozen Rush grabbed just a 0.8 rating (and NBC has to PAY the NHL big bucks for those rights whereas I would imagine Red Bull actually pays NBC to show their events--so a big win for NBC to continue broadcasting these shows) and Frozen Rush handily outdrew the English Premier League soccer match NBC broadcast.

If we use my typical 1.1 viewer per "household" of the event, the 811,000 households translates into 900,000 actual individuals watching the Red Bull Frozen Rush broadcast...That's about one of the highest totals I can think of for an offroad event and portends well for the just announced today, Mint 400 broadcast later this year--also part of the Red Bull series and again on NBC.





TELECAST
DATE
NET
TIME (ET)
RATING
"X Games Aspen Rewind"
2/1
ABC
1:00-5:00pm
1.0
"ESPN Sports Saturday"
2/1
ABC
5:00-6:00pm
0.9
College Basketball: Kentucky-Missouri
2/1
CBS
1:00-3:15pm
1.1
PGA Tour: Waste Management Phoenix Open: Third Round
2/1
CBS
3:15-6:15pm
2.0
"NFL Honors"
2/1
Fox
8:00-10:00pm
2.0
"EPL Match of the Day"
2/1
NBC
12:30-2:30pm
0.5
Figure Skating: Tribute to American Legends of the Ice
2/1
NBC
2:30-4:30pm
0.8
Four Continents Figure Skating Championships
2/1
NBC
4:30-6:00pm
1.5
College Basketball: Michigan-Indiana
2/2
CBS
1:00-3:00pm
1.5
PGA Tour: Waste Management Phoenix Open: Final Round
2/2
CBS
3:00-6:00pm
2.6
"Road to the Super Bowl"
2/2
Fox
12:00-1:00pm
2.0
"Football America: Our Stories"
2/2
Fox
1:00-2:00pm
3.0
"Super Bowl Sunday Pregame Show"
2/2
Fox
2:00-6:00pm
10.4
"Super Bowl XLVIII Kickoff Show"
2/2
Fox
6:00-6:30pm
32.6
Super Bowl XLVIII: Seahawks-Broncos
2/2
Fox
6:30-10:00pm
47.6
"Super Bowl XLVIII Postgame Show"
2/2
Fox
10:00-10:30pm
29.3
NHL: Red Wings-Capitals
2/2
NBC
12:30-3:30pm
0.8
Red Bull Signature Series: Frozen Rush
2/2
NBC
3:30-5:00pm
0.7
Purina Incredible Dog Challenge
2/2
NBC
5:00-6:00pm
1.3

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