Saturday, April 27, 2013

Stadium Super Trucks Initial 4/14 Ratings

Given the new TV relationship with NBC and being its initial broadcast, its very interesting to take a look at Robby Gordon's ratings for the Stadium Super Trucks race two weekends ago.  These are the FINAL ratings for these broadcasts and not the "overnight" ratings which are a bit less precise.  I believe these ratings would also include those individuals who may have DVR'd the broadcast and watched it within a day or two of the original broadcast.  I also don't have to use my usual estimate of # of viewers as it is provided for us--though I don't know how it is calculated...

Stadium Super Trucks garnered a 0.4 rating which is right in line with what we have seen over the past few years for LOORRS or TORC broadcasts on CBS and other major networks.  Also in line with the recent TORC/LOORRS broadcasts is the number of viewers which stood at 596,000 for this first Stadium Super Trucks show.  Of note is that this figure is more than DOUBLE what F1 races are seeing for viewership on the NBC Sports network on a COMBINED basis (both live early in the morning and on its rebroadcast later in the day).  So if I was Robby's marketing team, THAT is an item I would be heavily focusing on.  Full ratings from the weekend are below.


The Masters: Final Round 4/14 CBS 2:00-7:00pm 9.4 14,700
The Masters: Third Round 4/13 CBS 3:00-7:00pm 5.8 8,500
NRA 500 (Texas) 4/13 Fox 7:49-11:20pm 3.8 6,269
NBA: Bulls-Heat 4/14 ABC 1:00-3:45pm 2.1 3,009
MLB: (regional) 4/13 Fox 4:00-7:00pm 1.8 2,500
"Masters Playoffs" 4/13 CBS 2:00-3:00pm 1.1 n/a
"Jim Nantz Remembers Augusta" 4/14 CBS 1:00-2:00pm 1.0 n/a
"NBA Countdown" 4/14 ABC 12:30-1:00pm 0.9 1,243
Liga MX: Leon-Club America 4/13 Telem. 9:00-11:04pm 0.5 975
Horse Racing: Blue Grass Stakes 4/13 NBC 4:30-6:00pm 0.7 935
NHL: Blackhawks-Blues 4/14 NBC 12:30-3:00pm 0.7 933
AMA Supercross 4/14 CBS 12:00-1:00pm 0.7 n/a
Skating & Gymnastics Spectacular 4/14 NBC 4:00-6:00pm 0.6 914
Liga MX: CD Guadalajara-Atlante 4/14 Telem. 5:55-8:00pm 0.4 726
"ESPN Sports Saturday" 4/13 ABC 4:00-6:00pm 0.5 611
Speed Golf World Championships 4/13 CBS 1:00-2:00pm 0.5 n/a
Stadium Super Trucks 4/14 NBC 3:00-4:00pm 0.4 596
Heads-Up Poker Championship 4/13 NBC 2:30-4:30pm 0.5 571

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