Monday, December 21, 2009

Baja 1000 NBC TV Ratings...

So the ratings are in for this event as well...and its the same story as short course...tape delayed, on NBC, early in the afternoon so the more appropriate Westcoast audience is barely out of bed and sipping their lattes, no advertising before hand, media buy on behalf of Jeep (who the hell came up with Jeep's current ad campaign anyway?? They're trying to appeal to young professional women with the current ads--not exactly your core Jeep audience, no wonder Fiat-Chrysler is in the dump....), blah, blah, blah...

The good news?? It wasn't the worst rated sports program on Network TV this weekend and it nearly drew the same amount of viewers as the UCLA-Notre Dame basketball game which was NOT a media buy and was broadcast at the same time...

The bad news?? A taped golf event of some namby-pamby Womens/Mens/Old guys combination outdrew the Baja that's just sad...

As a reminder, each rating point equals 1% of the 114.9 TV owning households in the U.S., so the 0.7 for the B1K equates to roughly 804,000 households tuning in to the broadcast. Of that, you can conservatively say that each household averaged 1.1 viewers of the broadcast equating to a viewing audience of approximately 900,000. So say what you will about the ratings for offroad events (short course or SCORE) on network TV but its still a lot of people...

Golf: Wendy's 3-Tour Challenge: Front Nine (taped) 12/19 ABC4:00-6:00pm 1.0

NCAA Basketball: UCLA-Notre Dame 12/19 CBS 2:00-4:00pm 0.8

NCAA Basketball: Gonzaga-Duke 12/19 CBS 4:00-6:00pm 1.4

World of Adventure Sports (taped) 12/19 NBC 2:00-3:00pm 0.7

Winter Dew Tour: Totino's Open 12/19 NBC 3:00-4:30pm 0.8

Ironman World Championships (taped) 12/19 NBC 4:30-6:00pm 1.4

Golf: Wendy's 3-Tour Challenge: Back Nine (taped) 12/20 ABC 4:00-6:00pm 0.6

"The NFL Today" 12/20 CBS 12:00-1:00pm 2.9

"NFL on CBS": (single) 12/20 CBS 1:00-4:05pm 11.9

Deer Valley Celebrity Skifest (taped) 12/20 CBS 5:00-6:00pm 1.3

Winter Dew Tour: Totino's Open 12/20 NBC 4:00-6:00pm 0.6

"Football Night In America" 12/20 NBC 7:30-8:15pm 4.1

"Sunday Night Football": Vikings-Panthers 12/20 NBC 8:30-11:45pm 12.0

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