Wednesday, December 3, 2014

Nissan Returning to Super Bowl Advertising Showing Titan and Murano

For almost 20 years Nissan has been absent from advertising during the Super Bowl.  It has now announced plans to return with one produced by advertising powerhouse TBWA/Chiat/Day for the '15 edition of the Super Bowl in early February next year.

Why now?  Well, because Nissan has its three flagship vehicles with redesigns/introductions coming to production in the '15 model year.  For crossovers you have the new Murano which has seen a very recent introduction as a '15 model, for sedans you have the '16 Maxima which is to be introduced in the first half of '15 and of course and perhaps the focus of this ad you have the production of the '16 Nissan Titan diesel for trucks at the January NY Auto Show.  Though none of these will be Nissan's sales leaders (the Rogue, the Altima and the Frontier will likely still lead their category sales in '15) these are the top offerings in each segment and represent the models Nissan hopes its customers aspire to when buying the less expensive models.

Nissan Returns to Super Bowl Advertising...

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