Thursday, July 10, 2014

Mint 400, LOORRS and AMA Motocross TV Ratings From 7/5 and 7/6

 http://themint400.com/wp-content/uploads/2014/07/mint-400-on-nbc-replay.jpg
Well, this was certainly a busy weekend for offroad motorsports fans.  Just on full Network TV there was the AMA Motocross race at Red Bud in Buchananm MI on Saturday from 3-4PM with NBC, then there was an hour worth of LOORRS coverage on CBS on Sunday and the big event of the weekend was the two hour broadcast of Mad Media's presentation of the '14 Mint 400 within the Red Bull Signature Series on NBC from 2-4PM.

The ratings for all three are right in line with historical offroad racing on the big networks.  The lowest rated broadcast was the LOORRS event on CBS that grabbed a 0.3 rating, equaling the Nick Faldo golf program also on CBS this weekend for the lowest rated sports event in the period but still equating to a 347,000 households viewing the show and close to 400,000 viewers of the program and its advertising.

The AMA Motocross event from RedBud on Saturday had a 0.4 rating.  I haven't really tracked motocross ratings in the past so I'm not sure how this compares historically but I will try and note their ratings going forward.  The 0.4 equates to some 462,000 households watching the rhythm sections and tabletops with in excess of 509,000 pairs of eyeballs tuned in for the broadcast.

The two hour long Mint 400 broadcast on NBC from 2-4PM on 7/6 produced a 0.4 rating, similar to that of the Motocross event with 462,000 households and 509,000 (conservative estimate) viewing the event.  Of note here is that the first hour of this broadcast overlapped with the LOORRS broadcast over on CBS.  There is certainly a crossover factor here the likely drew viewers away from each show depressing the ratings for each.  Viewed in aggregate for offroad motorsports however, it shows a solid audience of like minded viewers.  On this past Sunday afternoon there were at least 810,000 households and just shy of 1,000,000 people watching either shortcourse offroad racing or desert racing at the same time across the country--an amount that equals or exceeds the number of people viewing either the Men's or Women's Wimbeldon finals or Tour de France highlights.

That's pretty damn cool...

ELECAST
DATE
NET
TIME (ET)
RATING
FIFA World Cup quarterfinal: Argentina-Belgium
7/5
ABC
12:00-2:00pm
n/a
"SportsCenter"
7/5
ABC
2:00-3:00pm
2.0
Wimbledon: Ladies' Final: Petra Kvitova d. Genie Bouchard (replay)
7/5
ABC
3:00-6:00pm
0.7
"Faldo Series: The Time Is Now"
7/5
CBS
2:30-3:00pm
0.3
PGA Tour: Greenbrier Classic: Third Round
7/5
CBS
3:00-6:00pm
1.1
MLB: (regional)
7/5
Fox
7:00-10:15pm
1.6
Tour de France: Stage 1 highlights
7/5
NBC
2:00-3:00pm
0.4
AMA Motocross
7/5
NBC
3:00-4:00pm
0.4
World Series of Fighting
7/5
NBC
4:00-6:00pm
0.5
Wimbledon: Gentlemen's Final: Novak Djokovic d. Roger Federer (replay)
7/6
ABC
3:00-6:00pm
0.7
Lucas Oil Off Road Racing
7/6
CBS
2:00-3:00pm
0.3
PGA Tour: Greenbrier Classic: Final Round
7/6
CBS
3:00-6:00pm
1.8
Red Bull Signature Series: Mint 400 (off-road racing)
7/6
NBC
2:00-4:00pm
0.4
Tour de France: Stage 2 highlights
7/6
NBC
4:00-6:00pm
0.5

No comments: