Thursday, July 31, 2014

Bret Michaels for Nissan Commercial Vans

I'm not 100% sure what Nissan is going for here...

We have a aging rock star long past whatever prime he had to the point where he and his band are most often associated with a lack of talent, bad hair, worse makeup and decidedly misogynistic lyrics.  He and his band are not exactly viewed as tough, macho men what audience are you targeting??  Carpenters and plumbers are not looking at Bret Michaels and saying they want a truck or work van like he is promoting, nor are many women going to be attracted to the vehicle by this "man" in makeup.

Now is it good for a laugh?  Sure...the number of phallic and sexual innuendos contained in this advertisement are so over the top as to actually make fun of Mr. Michaels and his history rather than a tribute to him.  Maybe that's the angle...promotion and attention through got me to watch that's for sure, if only for the juxtaposition of two seemingly unconnected items like Commercial Vans and the lead singer of a hair band.  Nissan sure put a lot of effort into this as well.  Not only is there this 4+ minute long "Endless Love" music video but there are a series of other videos where Mr. Michaels extols the values of various features of the Nissan Commercial Vans.  He looks like he's having a good time, probly came pretty cheap and I'm betting this gets a good deal of I guess this works?????

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