Been meaning to post this for a while but just getting around to it now. Never saw anyone else in the rally scene mention this so either most rally people in the US don't go to Supercross events or they just didn't think it was a big deal.
When you are involved in a sport that generally attracts a few dozen to a few hundred spectators over the course of a weekend event and there are constant hand-wringing sessions over what can be done to improve the visibility of the sport and get more people at least AWARE of it so there is some potential for new blood to be brought it, getting the sport in front of the eyes of tens of thousands of people in a short period of time is a huge deal.
The setup was pretty simple. You hop in one of the four seats, the Toyota rep helps you put on a set of VR goggles and off you go with Ryan, racing down some dirt roads, keeping up with dirt bike rider racing the same terrain. Using VR you can look around the interior of Ryan's Rav4 seeing the cage, gaze out the window at the dirt biker, look across at Ryan, examine all the buttons on the dash...it was a REALLY cool experience.
In combination with Ryan Millen and his stage rally Rav4 and Toyota, what you see photos of here went traveling around to the 17 some odd Supercross events in the first half of '16. With total attendance for Supercross events pushing over 3/4 of a million individuals and a constant stream of people throwing on the VR goggles and riding along with Ryan Millen in the Rav4 down some dirt roads in California, it would have done a Stage Rally organization a great deal of good if it could have partnered with Ryan and/or Toyota to put some kind of "For more info about Stage Rally, go here: XXXX" or "If you want to get into racing cars in the dirt like Ryan and his Rav4 see this: XXXX", etc. At the very least it could have gotten a lot of eyeballs on the sport and let them know that the sport is out there.
For any rally organizer looking at this...Supercross does have one more event in '16...the season finale at Sam Boyd Stadium in Las Vegas in mid October...The opportunity to pull some new eyeballs and competitors/fans into the sport still exists...somebody get on it....