Nissan Returning to Super Bowl Advertising Showing Titan and Murano

For almost 20 years Nissan has been absent from advertising during the Super Bowl.  It has now announced plans to return with one produced by advertising powerhouse TBWA/Chiat/Day for the '15 edition of the Super Bowl in early February next year.

Why now?  Well, because Nissan has its three flagship vehicles with redesigns/introductions coming to production in the '15 model year.  For crossovers you have the new Murano which has seen a very recent introduction as a '15 model, for sedans you have the '16 Maxima which is to be introduced in the first half of '15 and of course and perhaps the focus of this ad you have the production of the '16 Nissan Titan diesel for trucks at the January NY Auto Show.  Though none of these will be Nissan's sales leaders (the Rogue, the Altima and the Frontier will likely still lead their category sales in '15) these are the top offerings in each segment and represent the models Nissan hopes its customers aspire to when buying the less expensive models.

Nissan Returns to Super Bowl Advertising...

2014 Nissan Rogue Offroad Review...

Not that you would want to use your new Rogue as an offroader but, its nice to know it won't fall apart immediately upon leaving the pavement.

The video calls the Rogue one of the most improved vehicles of 2014 and I would tend to agree--particularly in terms of its looks.  The little 4-Cyl engine seems a bit over-purposed in this ever growing vehicle but from the sounds of things all the little electronic dongles and doo-hickies make the Rogue a great small family car.

Final Group of Nissans at SEMA 2013

Well, this is it...

A fairly weak showing for Nissans and Datsuns at SEMA 2013.  While Nissan has introduced a number of new models in the last 24 months none of them have really captured the interest of the aftermarket.  The Altima, Sentra, Rogue, Versa, etc. aren't exactly high on the enthusiasts wish lists.

Hopefully that will change in the next 12 months or so with a new Titan, a next generation 200SX model, a hybrid GT-R, a new Z and others.  Though I am surprised there weren't some modified Nissan Juke's there as its small displacement turbo and radical styling seem targeted at the culture SEMA represents.  At least there was one Titan and a short course Nissan present.  We'll take what we can get.

2014 Nissan Rogue Spotted!!

 Heavily camouflaged but still exhibiting a sleeker, lower form--much like the Infiniti crossovers, the next gen Rogue also looks a bit longer as well.  The Rogue has been a big seller for Nissan in the US and this looks to continue with this model giving consumers more of what they like about it as a small-ish, inexpensive-ish wagon without wagon looks.

In Canada and elsewhere this will likely be dubbed the "X-Trail" or "Dualis" replacing a more rugged model in those markets and streamlining another section of Nissan's product line.  These photos were taken in Death Valley during hot weather testing--thus the need for the Uhaul trailer to put additional stress on the vehicle in real world conditions.  Additionally, the next generation Rogue will reportedly have a hybrid gas/electric drive option--a first for a Nissan SUV/crossover I believe.