Tuesday, November 25, 2008

Nissan Bails on Detroit and Chicago Auto Shows...

As much a statement about where Nissan wants to focus its marketing money as it is about the state of the auto industry and shift in power away from American automakers, Nissan announced today that they will not be attending (as a manufacturer) the upcoming North American International Auto (NAIA) show and the following Chicago auto show. Nissan rightly focused their money and product introductions at the LA Auto show--more in line with their target markets and away from what is sure to be a downbeat mood in Detroit. Additionally with the new 370Z, Cube and G35X Infiniti all introduced in LA, Nissan had nothing new on the table to introduce in the near future and conserving cash is the #1 priority at any automaker these days...http://www.detnews.com/apps/pbcs.dll/article?AID=/20081124/AUTO01/811240443/1148

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