Admittedly, this past Sunday's show was not a live race, nor even a tape delayed one. Instead it was a recap of the first five events of the season packaged into a neat hour and a half, edited down format.
On network TV it was competing directly against golf over on CBS. Most concerning here is its ratings within the middle of NBC's motorsports/Red Bull oriented shows with a Mecum auto auction related and a Red Bull sponsored multi-sport adventure in Patagonia programs preceding GRC and brief show on Kurt Busch's attempt at the Indy 500 and Coca-Cola 600 double coming after.
The GRC broadcast failed to hold the lead-in 0.4 ratings of a car auction or cross country trek and failed to support the 0.5 rating of the KB program. Given NBC already had a full hour of the KB special in the tank (they would broadcast it the following day on NBCSN) they probly are kicking themselves for not running a full hour or more of that and cutting back on the GRC broadcast--though this is likely mitigated by the money Red Bull paid NBC for the airtime, perhaps Red Bull paid NBC more for the airtime than NBC could have sold the advertising space for on an extended KB show...perhaps.
On the positive side...the in house produced World of X Games surfing event and MLS soccer game on NBC both also saw 0.3 ratings so Red Bull can at least say--Hey, we'll pay you to put on our broadcast which will likely grab the same ratings as these other programs that YOU have to pay to produce.
So the 8/3 GRC broadcast saw some 347,000 households watching with an estimated 381,500 actual viewers. Ratings for GRC's broadcasts for the year now are as follows:
5/24--0.4
6/22--0.3
7/20--0.5
7/26--0.3
8/3--0.3
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RATING
|
| World of X Games: ASP Surfing |
8/2
|
ABC
|
3:00-4:00pm
|
0.3
|
| "ESPN Sports Saturday" |
8/2
|
ABC
|
4:00-6:00pm
|
0.5
|
| "PGA Tour 2014: Playing With A Purpose" |
8/2
|
CBS
|
1:00-2:00pm
|
0.5
|
| WGC-Bridgestone Invitational: Third Round |
8/2
|
CBS
|
2:00-6:00pm
|
1.9
|
| MLS: Galaxy-Timbers |
8/2
|
NBC
|
3:00-5:00pm
|
0.3
|
| Breeders' Cup Challenge: Whitney Handicap |
8/2
|
NBC
|
5:00-6:30pm
|
0.6
|
| Guinness Int'l Champions Cup: Manchester United-Real Madrid |
8/2
|
Fox
|
4:00-6:00pm
|
0.6
|
| "PGA Championship Preview: This Is Major" |
8/3
|
CBS
|
1:00-2:00pm
|
0.6
|
| WGC-Bridgestone Invitational: Final Round |
8/3
|
CBS
|
2:00-6:00pm
|
3.1
|
| Mecum Dealmakers |
8/3
|
NBC
|
2:00-3:00pm
|
0.4
|
| "Red Bull: Project Acheron: Patagonia" |
8/3
|
NBC
|
3:00-4:00pm
|
0.4
|
| "Global Rallycross: Season Review" |
8/3
|
NBC
|
4:00-5:30pm
|
0.3
|
| "Kurt Busch 36" |
8/3
|
NBC
|
5:30-6:00pm
|
0.5
|
| Pro Football HOF Game: Giants-Bills |
8/3
|
NBC
|
8:15-11:00pm
|
5.8
|
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