Benefiting from Red Bull's ongoing relationship with NBC, the NYC round of the 2014 Global Rallycross season appeared as a live broadcast at 2PM this past Sunday. This is the third time GRC has appeared on the primary NBC broadcast during the traditional network weekend sports block. I am going to try and go back and see what the ratings were on these prior broadcasts (6/22 as a live broadcast and 5/24 on a delay).
The 0.5 rating seen below compares quite favorably to recent "offroad" oriented broadcasts on network TV. First off, it did fairly well as compared to the rest of the weekend's sporting events, besting the UFC and Dew Tour shows while equaling the Tour de France broadcast. The WNBA All Star game over on ESPN also drew a 0.5 though it is not reflected here. GRC did fall a bit short of an XGames related recap and did not draw as well as some old guys golfing...but not many (any?) non-NASCAR motorsports do.
Also not shown here but broadcast over on ESPN in this same time frame was the NHRA's Mello Yello series which generated a 0.7 rating. Which makes you wonder--the NHRA has been on the decline in terms of attendance, revenue, interest and ratings for some time with the series long rumored to be about to fold--how GRC and the other "offroad" motorsports survive on Network TV while the NHRA is relegated to ESPN or ESPN2. Food for thought....
With each full rating point equating to 1,156,000 TV "households" being tuned into a broadcast, the 0.5 seen by the GRC show means there were some 578,000 "houses" watching the broadcast (which doesn't include the rebroadcast over on NBCSN on 7/23). With a conservative estimate of 1.1 viewers per "household" this should mean that there were at least 636,000 individual viewers of this past Sunday's GRC event. This is a bit ahead of the 0.4 ratings seen with the Mint 400 and AMA Motorcross events shown on the 7/5 weekend and significantly ahead of the 0.3 rating for the LOORRS broadcast that same weekend.
Update--
Prior GRC broadcast ratings:
6/22 Live from D.C. generated a 0.3, 347,000 households and an estimated 381,000 viewers
5/24 Tape Delayed from Barbados generated a 0.4, 462,400 households and 509,000 viewers
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RATING
|
| "World of X Games: 20 Years, 20 Firsts" |
7/19
|
ABC
|
2:00-3:00pm
|
0.7
|
| "The Open Championship Today" |
7/19
|
ABC
|
3:00-6:00pm
|
1.2
|
| "UFC's Road to the Octagon" |
7/19
|
Fox
|
5:00-6:00pm
|
0.4
|
| Tour de France: Stage 14 |
7/19
|
NBC
|
2:00-3:00pm
|
0.5
|
| Golf: American Century Championship |
7/19
|
NBC
|
3:00-6:00pm
|
0.6
|
| "The Open Championship Today" |
7/20
|
ABC
|
3:00-6:00pm
|
1.3
|
| Dew Tour: Best of Ocean City |
7/20
|
NBC
|
1:00-2:00pm
|
0.4
|
| Global Rallycross |
7/20
|
NBC
|
2:00-3:00pm
|
0.5
|
| Golf: American Century Championship |
7/20
|
NBC
|
3:00-6:00pm
|
0.7
|
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