Full weekend ratings are below and though Red Bull Frozen Rush didn't exactly match the ratings of say, the Super Bowl which had over 110 million viewers, it didn't disappoint either.
Red Bull Frozen Rush grabbed a 0.7 rating, solidly above the aforementioned recent ratings of LOORRS on CBS. The 0.7 rating translates into 0.7% of the roughly 115.8 million TV households in America (a new updated figure of TV households as of this report) being tuned into the broadcast. This now means that the Frozen Rush event saw some 811,000 households tuned into the show. In comparison the NHL broadcast that preceded Frozen Rush grabbed just a 0.8 rating (and NBC has to PAY the NHL big bucks for those rights whereas I would imagine Red Bull actually pays NBC to show their events--so a big win for NBC to continue broadcasting these shows) and Frozen Rush handily outdrew the English Premier League soccer match NBC broadcast.
If we use my typical 1.1 viewer per "household" of the event, the 811,000 households translates into 900,000 actual individuals watching the Red Bull Frozen Rush broadcast...That's about one of the highest totals I can think of for an offroad event and portends well for the just announced today, Mint 400 broadcast later this year--also part of the Red Bull series and again on NBC.
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RATING
|
| "X Games Aspen Rewind" |
2/1
|
ABC
|
1:00-5:00pm
|
1.0
|
| "ESPN Sports Saturday" |
2/1
|
ABC
|
5:00-6:00pm
|
0.9
|
| College Basketball: Kentucky-Missouri |
2/1
|
CBS
|
1:00-3:15pm
|
1.1
|
| PGA Tour: Waste Management Phoenix Open: Third Round |
2/1
|
CBS
|
3:15-6:15pm
|
2.0
|
| "NFL Honors" |
2/1
|
Fox
|
8:00-10:00pm
|
2.0
|
| "EPL Match of the Day" |
2/1
|
NBC
|
12:30-2:30pm
|
0.5
|
| Figure Skating: Tribute to American Legends of the Ice |
2/1
|
NBC
|
2:30-4:30pm
|
0.8
|
| Four Continents Figure Skating Championships |
2/1
|
NBC
|
4:30-6:00pm
|
1.5
|
| College Basketball: Michigan-Indiana |
2/2
|
CBS
|
1:00-3:00pm
|
1.5
|
| PGA Tour: Waste Management Phoenix Open: Final Round |
2/2
|
CBS
|
3:00-6:00pm
|
2.6
|
| "Road to the Super Bowl" |
2/2
|
Fox
|
12:00-1:00pm
|
2.0
|
| "Football America: Our Stories" |
2/2
|
Fox
|
1:00-2:00pm
|
3.0
|
| "Super Bowl Sunday Pregame Show" |
2/2
|
Fox
|
2:00-6:00pm
|
10.4
|
| "Super Bowl XLVIII Kickoff Show" |
2/2
|
Fox
|
6:00-6:30pm
|
32.6
|
| Super Bowl XLVIII: Seahawks-Broncos |
2/2
|
Fox
|
6:30-10:00pm
|
47.6
|
| "Super Bowl XLVIII Postgame Show" |
2/2
|
Fox
|
10:00-10:30pm
|
29.3
|
| NHL: Red Wings-Capitals |
2/2
|
NBC
|
12:30-3:30pm
|
0.8
|
| Red Bull Signature Series: Frozen Rush |
2/2
|
NBC
|
3:30-5:00pm
|
0.7
|
| Purina Incredible Dog Challenge |
2/2
|
NBC
|
5:00-6:00pm
|
1.3
|
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