Baja 1000 World of X Games Ratings...

This one came up as a bit of a surprise.  It didn't seem like were a lot of people who knew about Roger Norman getting ESPN/ABC on board with broadcasting the one hour show covering the 2013 Baja 1000.  Not only did it get broadcast once but it got broadcast twice, once on ESPN and again on ABC in the middle of this past Saturday.

The ratings did not end up being spectacular but were again in the same range of recent shortcourse shows on similar networks at similar times--though at the upper end, exceeding many as well.  Additionally while the broadcast was tied for the lowest rating of the weekend, it was tied with a large number of other broadcasts including NBC's coverage of Premier League Soccer.

Another point of note here is that the Red Bull Signature Series Year End Wrapup which contained lots of shortcourse racing as well as the Frozen Rush coverage grabbed a 0.6 rating.  The 0.5 rating means that some 571,000 TVs were tuned into the Baja 1K coverage while some 685,000 were turned to the Red Bull program.  A conservative estimate of 1.1 viewers per TV (my household had three people watching it) grows the audience for each broadcast to 628,100 and 753,500 respectively. So between the two shows, well in excess of 1 million viewers took in offroad racing coverage of some kind this weekend...

TELECAST	DATE	NET	TIME (ET)	RATING
"World Of X Games"	12/28	ABC	4:00-5:00pm	0.5
"ESPN Sports Saturday:	12/28	ABC	5:00-6:00pm	0.7
"NCAA Men of March: Rick Pitino"	12/28	CBS	1:00-1:30pm	0.5
"NCAA Men of March: John Calipari"	12/28	CBS	1:30-2:00pm	0.5
College Basketball: Villanova-Syracuse	12/28	CBS	2:00-4:30pm	1.1
College Basketball: Louisville-Kentucky	12/28	CBS	4:30-6:30pm	2.1
EPL: Sunderland-Cardiff	12/28	NBC	12:00-2:30pm	0.5
U.S. Olympic Trials: Speed Skating	12/28	NBC	3:00-4:00pm	0.7
Golf: Long Drive World Championship	12/28	NBC	4:00-5:00pm	0.6
"Red Bull Signature Series Highlight Show"	12/28	NBC	5:00-6:00pm	0.6
"The NFL Today"	12/29	CBS	12:00-1:00pm	3.0
"NFL on CBS": (regional)	12/29	CBS	1:00-4:15pm	10.7
"NFL on CBS": Ravens-Bengals (62%)	12/29	CBS	4:15-7:30pm	12.0
"Fox NFL Sunday"	12/29	Fox	12:00-1:00pm	3.6
"NFL on Fox": (regional)	12/29	Fox	1:00-4:15pm	10.5
"NFL on Fox": Packers-Bears (63%)	12/29	Fox	4:15-7:30pm	15.2
"U.S. Ski Team 36: Bode Miller"	12/29	NBC	1:00-1:30pm	0.5
U.S. Olympic Trials: Ski Jumping, Nordic Combined	12/29	NBC	1:30-3:00pm	0.9
U.S. Olympic Trials: Speed Skating	12/29	NBC	3:00-4:00pm	1.0
Rolex Grand Slam of Show Jumping	12/29	NBC	4:00-5:00pm	0.8
"Dew Tour Year In Review"	12/29	NBC	4:00-5:00pm	0.6
"Football Night in America"	12/29	NBC	7:30-8:15pm	5.1
"Sunday Night Football": Eagles-Cowboys	12/29	NBC	8:30-11:45pm	16.8