Baja 1000 TV Ratings From 12/11/11

I had forgotten that the World of Adventure Sports on NBC was going have its Baja 1000 segment this past Sunday.

Then I saw the thread on RDC complaining about the coverage and decided to go back and get the ratings for the program to see how it compares to prior shows.

The result?  Zzzzzzz...same old same old.  In truth, its no different than the ratings LOORRS is generating over on CBS for its broadcasts and not really different from prior World of Adventure Sports broadcasts.

The 0.5 rating equates to 0.5% of the 115.9 million TV households tuning into the broadcast.  With approximately 1.1 viewers per the 580,000 households that were tuned in, that means some 638,000 people viewed the brief 2011 Baja 1000 coverage.  '09's coverage of the B1K on NBC and within the World of Adventure Sports program generated a 0.7 rating and had approximately 900,000 viewers.  '10's World of Adventure Sports Baja 1000 program garnered only a 0.3 rating and about 382,000 viewers.

So '11's viewership wasn't the best in recent years but it wasn't the worst.  Not sure that this really has anything to do with either an increase in interest in the sport any more than the sharp decline in last year's results had anything to do with people leaving the sport.  The ratings are what they are...probly about the number of people who turned their TVs on and were just too lazy to change the channel--but hey, at least maybe it wasn't so bad that people changed the channel AWAY from the broadcast.

TELECAST DATE NET TIME (ET) RAT.


"ESPN All America Team Show" 12/10 ABC 1:30-2:30pm 0.6

"ESPN Sports Saturday" 12/10 ABC 4:00-6:00pm 0.8

NCAA Basketball: Duke-Washington 12/10 CBS 12:00-2:00pm 1.4

"College Football Today" 12/10 CBS 2:00-2:30pm 2.5

NCAA Football: Navy-Army 12/10 CBS 2:30-6:00pm 4.0

Golf: Shark Shootout: Second Round 12/10 NBC 2:30-4:30pm 0.7

Ironman World Championship (taped) 12/10 NBC 4:30-6:00pm 1.0

"The NFL Today" 12/11 CBS 12:00-1:00pm 2.8

"NFL on CBS": (regional) 12/11 CBS 1:00-4:15pm 11.4

"NFL on CBS": Raiders-Packers (95%) 12/11 CBS 4:15-7:30pm 12.8

"Fox NFL Sunday" 12/11 Fox 12:00-1:00pm 3.4

"NFL on Fox": (single) 12/11 Fox 1:00-4:05pm 14.3

ISU Grand Prix of Figure Skating (taped) 12/11 NBC 12:00-2:00pm 0.9

World of Adventure Sports (taped) 12/11 NBC 2:00-3:00pm 0.5

Golf: Shark Shootout: Final Round 12/11 NBC 3:00-6:00pm 0.8

"Football Night in America" 12/11 NBC 7:30-8:15pm 6.5

"Sunday Night Football": Giants-Cowboys 12/11 NBC 8:30-11:30pm 16.1