The LOORRS race that ran in this exact same timeslot one year ago saw a 1.2 rating and 1.53 million viewers for the broadcast. It marked a high point for short course TV viewership in recent memory. Dirt Sport magazine lauded the result in a following issue and many thought that people across the country had finally caught on.
Not so much.
Since that watershed rating the LOORRS broadcasts have garnered a 0.5, 0.6, 0.5, 0.4, 0.3, and 0.3 ratings all prior to this past semi-holiday weekend.
This weekend's LOORRS broadcast generated another 0.4 rating equating to 510,000 viewers of the program (you can see prior posts on this topic as to how I calculate this number). Yes this is an uptick from the prior two broadcasts but I don't think anywhere near what was hoped for at the beginning of the year. With the consistency that these numbers show I think its clear that last Thanksgiving's ratings were a fluke--either a mistake in the ratings calculation or a remarkable stroke of lighting on that day.
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
| "NFL on Fox": Packers-Lions |
11/24
|
Fox
|
12:30-4:00pm
|
15.8
|
| "The NFL Today" |
11/24
|
CBS
|
3:30-4:00pm
|
5.6
|
| "NFL on CBS": Dolphins-Cowboys |
11/24
|
CBS
|
4:00-7:00pm
|
15.3
|
| National Dog Show (taped) |
11/24
|
NBC
|
12:00-2:00pm
|
4.8
|
| NCAA Football: Iowa-Nebraska |
11/25
|
ABC
|
12:00-3:30pm
|
2.2
|
| NCAA Football: Boston College-Miami |
11/25
|
ABC
|
3:30-7:00pm
|
1.5
|
| "Best of College Football 2011" |
11/25
|
CBS
|
1:30-2:30pm
|
1.3
|
| NCAA Football: Arkansas-LSU |
11/25
|
CBS
|
2:30-6:00pm
|
6.1
|
| NHL: Red Wings-Bruins |
11/25
|
NBC
|
1:00-4:00pm
|
1.0
|
| NCAA Football: Ohio State-Michigan |
11/26
|
ABC
|
12:00-3:30pm
|
5.3
|
| NCAA Football: (regional) |
11/26
|
ABC
|
3:30-7:00pm
|
3.2
|
| NCAA Football: Notre Dame-Stanford |
11/26
|
ABC
|
8:00-11:45pm
|
4.1
|
| Lucas Oil Off Road Racing (taped) |
11/26
|
CBS
|
1:30-2:30pm
|
0.4
|
| "CBS College Football 2011" |
11/26
|
CBS
|
2:30-3:00pm
|
0.5
|
| "College Football Today" |
11/26
|
CBS
|
3:00-3:30pm
|
0.8
|
| NCAA Football: Alabama-Auburn |
11/26
|
CBS
|
3:30-7:00pm
|
4.4
|
| NCAA Football: Bayou Classic: Grambling State-Southern |
11/26
|
NBC
|
2:30-6:00pm
|
0.6
|
| "The NFL Today" |
11/27
|
CBS
|
12:00-1:00pm
|
2.8
|
| "NFL on CBS": (regional) |
11/27
|
CBS
|
1:00-4:15pm
|
12.2
|
| "NFL on CBS": Patriots-Eagles (72%) |
11/27
|
CBS
|
4:15-7:30pm
|
15.6
|
| "Fox NFL Sunday" |
11/27
|
Fox
|
12:00-1:00pm
|
3.1
|
| "NFL on Fox": (single) |
11/27
|
Fox
|
1:00-4:05pm
|
11.7
|
| Skiing: Aspen Winternational (taped) |
11/27
|
NBC
|
1:00-2:00pm
|
0.6
|
| Figure Skating: ISU Grand Prix (taped) |
11/27
|
NBC
|
2:00-4:00pm
|
0.9
|
| Figure Skating: Unforgettable Holiday Moments on Ice (taped) |
11/27
|
NBC
|
4:00-6:00pm
|
1.1
|
| "Football Night in America" |
11/27
|
NBC
|
7:30-8:15pm
|
4.6
|
| "Sunday Night Football": Steelers-Chiefs |
11/27
|
NBC
|
8:30-11:30pm
|
12.5
|
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