Do I Sound Like a Broken Record?

By now I should...The ratings from this past Saturdays LOORRS race broadcast on CBS was again stuck with very low ratings.  In fact, since the series high rating of a 1.2 last November, the LOORRS ratings have been on a steady decline quickly returing to their more normal 0.4 ratings on a number of occassions and now down to a 0.3.  The time of the broadcast being early in the afternoon East Coast time doesn't help and neither does football season.

That being said, this has to be dissapointing given what they were able to generate for one shining moment nearly a year ago.  Will we see those peaks again?  At least not in the short term.  It's wonderful that short course racing is even ON network TV but the convergence of events that generated those ratings last year do not seem easy to reproduce...

The weekends ratings are below.  1 point equates to 1% of the 115.9 million TV households in the US.  The 0.3 rating thus equates to some 348,000 households tuned in to the broadcast.  With each household conservatively estimated to hold 1.1 actual viewers of the broadcast the LOORRS event can be safely said to have reached 383,000 sets of eyeballs.  I just hope that this is enough to keep Lucas Oil and the producers of these races happy!

TELECAST	DATE	NET	TIME (ET)	RAT.
NCAA Football: Auburn-Clemson	9/17	ABC	12:00-3:30pm	3.2
NCAA Football: (regional)	9/17	ABC	3:30-7:00pm	2.9
NCAA Football: Oklahoma-Florida State	9/17	ABC	8:00-11:30pm	6.1
Lucas Oil Off Road Pro2 & Pro4 (taped)	9/17	CBS	2:00-3:00pm	0.3
"CBS College Football 2011"	9/17	CBS	2:30-3:00pm	0.3
"College Football Today"	9/17	CBS	3:00-3:30pm	0.7
NCAA Football: Tennessee-Florida	9/17	CBS	3:30-7:00pm	3.0
MLB: (regional)	9/17	Fox	4:00-7:00pm	1.7
PGA Tour: BMW Championship: Third Round	9/17	NBC	12:00-3:30pm	0.8
NCAA Football: Michigan State-Notre Dame	9/17	NBC	3:30-7:00pm	2.7
"The NFL Today"	9/18	CBS	12:00-1:00pm	2.5
"NFL on CBS": (regional)	9/18	CBS	1:00-4:15pm	10.0
"NFL on CBS": Chargers-Patriots (74%)	9/18	CBS	4:15-7:30pm	15.1
"Fox NFL Sunday"	9/18	Fox	12:00-1:00pm	3.6
"NFL on Fox": (single)	9/18	Fox	1:00-4:05pm	13.6
EPL: Chelsea-Manchester United (taped)	9/18	Fox	4:30-6:30pm	1.2
Golf: "Big Break 101" (taped)	9/18	NBC	1:30-2:00pm	0.3
PGA Tour: BMW Championship: Final Round	9/18	NBC	2:00-6:00pm	1.0
"Football Night in America"	9/18	NBC	7:30-8:15pm	7.0
"Sunday Night Football": Eagles-Falcons	9/18	NBC	8:30-11:30pm	15.7