Wednesday, August 24, 2011

Nissan Kicks Toyota's Ass...at Twitter...

Nissan just showed Toyota how far behind the curve they might be in terms of knowing how to operate in the social media world we now find ourselves in.

Toyota was unveiling its newly remodeled Camry this week and announced that it would be revealing this new model via Twitter.  What they didn't bother to do was to lock up the term "Camry" on Twitter.  So what does Nissan do?  It goes out and buys the search term "Camry" on Twitter so that every time someone punches in the word "Camry" to search for in Twitter, what comes up?  A bunch of Nissan info and tweets that Nissan wants you to see and NOT the newly remodeled Camry.

Brilliant...simply brilliant...
Nissan outmaneuvers Toyota on Twitter...

No comments: